Heena Sharma Blog

  Facebook is on a huge monetisation drive and now, Instagram users globally will see ads in short-video feature Reels from Friday. The ads will be full-screen, looping and up to 30-second long and will appear in between other clips, reports The Verge. Ads will be identified by a small "sponsored" tag below the name of the advertiser's account. Instagram started testing ads in India, Australia, Brazil and Germany in April and is now rolling those out globally. Ads can run up to 30 seconds and users can interact with them the way they would with organic posts (including skipping them altogether). Ads can also include "shop now" buttons, according to screenshots shared by the company. Facebook is also experimenting with a new ad format for Stories called sticker ads. Read More

History also suggests that the danger will probably recede over time as people grow accustomed to the ads, which will cease to work as effectively Technology News : Jordan Peele, the comedian turned horror-movie director, recently made a video meant to give American voters shivers of dread. It showed President Barack Obama giving a speech he never gave, and uttering sentences that he didn’t actually say. The video demonstrated how easy it is to use current   technology   to create powerful and persuasive lies, now also known as   fake news. When this video magic is coupled with the ability of companies like Facebook to micro-target each of us and select the news we see, the implications for the future of our democracy seem dire.   Fake news   and microtargeting can be combined to create a kind of advertising   that’s like an evil version of Reese’s Peanut Butter Cups, and we are being exposed to more of these pernicious morsels every y...