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Instagram does a YouTube, launches IGTV app for hour-long vertical videos

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With IGTV, Instagram, as it has done in the past, is copying features pioneered by others Technology News : Aiming to take on Google-owned YouTube, popular photo-sharing platform   Instagram   announced it would allow users to upload videos up to one hour in length, up from the previous one-minute limit, adding that it has hit the milestone of one billion users worldwide. "We launched   IGTV   (a button inside the   Instagram home screen, as well as a standalone app) at an event featuring many of the   Instagram   creators who'll make it great," the company wrote in a blog post late on Wednesday. Not just celebrities,   IGTV   will let all users be a creator and let them upload vertical videos through Instagram's app or the web. "It is a new app for watching long-form, vertical video from your favourite Instagram creators, like LaurDIY posting her newest project or King Bach sharing his latest comedy skit. While there'...