Heena Sharma Blog

From September onwards, Team India will have a new brand name on their jerseys. Chinese mobile-maker Oppo will be replaced by Byju's, the Bangalore-based educational technology and online tutorial firm. Team India will sport Oppo logo on their jerseys till the West Indies tour which commences from August 3 and ends on September 2. Once, South Africa tour of India begins from September 15, Byju's will takeover the jersey. In March 2017, Oppo had won the Indian team sponsorship rights for a five-year period, i.e. till March 2022 for a whopping amount of Rs 1079 crores, outbidding Vivo mobiles' Rs 768 crore bid. However, according to a Times of India report, Oppo has now decided to exit the space because it finds the value at which it acquired the rights in 2017 to be "extremely high" and "unsustainable". The report further says that BCCI will continue to receive the same amount from Byju's and will be at no loss for the entire duration of ...

The opening match of the ICC Cricket World Cup (CWC) 2019 between home team England and South Africa recorded a reach of 114 million viewers on the Star network, making it the highest opening world cup game. Reach is the number of people who watched the match for at least one minute during its telecast. Star India said the reach of the opening world cup game is 2.2 times of the opening game of the most recently played ICC tournament — the ICC Champions Trophy 2017, between England and Bangladesh. The viewership for the ICC CWC 2019 opening match is 101 million impressions. Impressions is the unit of viewership measurement that tells the number of people who tuned in to the match at any given point of its telecast. The ten-team tournament being played in a single-round robin format from May 30 to July 14 is broadcast across various channels on the Star India network, and on Hotstar, the broadcaster’s video streaming platform. Commenting on the opening numbers, a Star Sports sp...