Reddit to buy short-video platform Dubsmash for undisclosed sum
Social network firm Reddit said https://redditblog.com/2020/12/13/reddit-welcomes-video-platform-dubsmash-to-team on Sunday it would buy short-video platform Dubsmash, becoming the latest company to expand in a space dominated by Chinese-owned TikTok. The financial terms of the deal were not disclosed, but a spokeswoman for Reddit said the acquisition was based on a combination of cash and stock. The success of ByteDance's TikTok has prompted many social media companies to add short-video services to their platforms, with Snapchat Inc rolling out "Spotlight" in November and Facebook Inc launching "Instagram Reels" earlier this year. Reddit said in a blog post that the deal would give its users, who can already upload and stream videos, access to Dubsmash's editing and short-video creation tools. Read More