Heena Sharma Blog

Ride-hailing major Ola, which is one of the earliest players to launch bike taxi service , is seeing huge demand in smaller cities and towns across several states. Ola Bike is quietly tapping India’s hinterland where users see bike taxis as the most convenient and cheapest mode of commute in the absence of proper taxi service. For example, Ola Bike is operating in towns such as Gaya, Bikaner, Mughalsarai, Tirupati, Ambala, Pathankot, Ajmer, etc. In tier II cities and beyond, bike taxi services are popular because of the lack of public transport infrastructure. Arun Srinivas, chief sales and marketing officer of Ola, says, “Ola Bike has seen large-scale adoption among people living in India’s hinterlands which have not had access to convenient, affordable and reliable on-demand transportation so far, unlike the larger cities.” Ola Bike, which was first launched in 2016, is now accessed by over 150 million users. The firm now claims Ola Bike has expanded to over 200 cities and...

Through the AutoPay feature, users can link their credit or debit card for an Ola ride in the PhonePe app once, and the ride-fare would automatically be paid at the end of every ride Technology News : Flipkart-owned digital payments firm PhonePe has tied up with homegrown cab aggregator Ola, where users can book a cab or an auto using a micro-app built on its payments platform. The company has gone live with three such micro-apps, including that of redBus and Metro services, and plans to go live with 5 to 10 more in the ongoing quarter. “Ola’s scale and reach, topped with our AutoPay feature will enable greater convenience and control to our users while making payments seamless,” said Rahul Chari, co-founder and chief   technology   officer, PhonePe. The company, which has built its payments platform primarily on top of the National Payments Corp of India’s Unified Payments Interface (UPI), crossed the 100-million user milestone last month. Through the ...