Heena Sharma Blog

In a bid to reach out to voters, especially the young one, the ruling TMC and the opposition BJP in West Bengal have extended their fight to the social media with innovative ideas and catchy jingles. Dedicated teams comprising hundreds of volunteers are slogging away to ensure that the "Jumla metre" and " Pradhan mantri hisab do " campaign of the Trinamool Congress (TMC) and the "Main Bhi Chowkidar" music video of the BJP reach their target audience. From coming out with web series to catchy online songs to campaigns, both the parties are looking at making optimal use of social media platforms such as Twitter, Facebook, WhatsApp and Instagram, besides traditional emails and SMS. Attacking the BJP and Prime Minister Narendra Modi, the TMC has launched a web series "Pradhan Mantri Hisab Do" (Prime Minister, answer this). In this campaign, the party is releasing a short video everyday on twitter and Facebook comparing the "failure...

The BJP was left red-faced after a video went viral showing its MLA and corporators attending a birthday party in adjoining Mira Road township at a time when people were expecting to receive the body of Major Kaustubh Rane, who attained National News : The BJP was left red-faced after a video went viral showing its MLA and corporators attending a birthday party in adjoining Mira Road township at a time when people were expecting to receive the body of Major Kaustubh Rane , who attained martyrdom in Kashmir. The video, telecast by a Marathi TV channel, shows BJP legislator Narendra Mehta and a dozen BJP corporators from the Mira Bhayandar Municipal Corporation celebrating the birthday of party corporator Anand Manjrekar in the township on Tuesday night. The celebrations happened a day before the body of Major Rane, who was killed in Jammu and Kashmir during an operation to foil an infiltration bid, reached Mumbai. Mehta was quick to tender an apology on the incide...