Heena Sharma Blog

For a century, children in India have been brought up on malt-flavored powdered milk drinks that they thought would help make them healthy and strong. Now the $1 billion industry is set for a shake-up after two of the biggest producers, GlaxoSmithKline Plc and Kraft Heinz Co. put the businesses up for sale and consumers switch to drinks with less sugar. Malted milk drinks, which are as much as one-third sugar, have been breakfast staples of upwardly mobile families in India since soldiers brought GlaxoSmithKline’s Horlicks back with them after the First World War. Now, after a decade of double-digit growth, sales in India rose 8.6 per cent in 2017 and could drop to half that this year. By 2022, the market will expand by only 2.7 per cent, Euromonitor forecasts. “Their core categories are growing at a much slower rate than they have been in the past,” said Amnish Agarwal, an equity analyst who follows the Indian consumer products market for brokerage Prabhudas Lilladhe

'100 gram of a popularly advertised pack of Horlicks Delight, contains 78 gram of carbohydrates of which 32 grams is sucrose sugar,' experts Current Affairs News : A group of public health experts have urged superstar Amitabh Bachchan   to dissociate himself from promoting Horlicks, a multinational brand that has extended support to the Centre's recently launched National   Nutrition Mission aimed at addressing the issue of   under nutrition   in the country. The experts under the banner of the   Nutrition Advocacy in Public Interest - India   (NAPi) in a letter to the actor said, "Horlicks   is a high   sugar   product, as 100 gram of a popularly advertised pack of   Horlicks Delight, contains 78 gram of   carbohydrates   of which 32 grams is sucrose sugar". "This is harmful to children as it may contribute to childhood   obesity   and non-communicable disease in later life," the experts said. They said the WHO recommends a red