Web series vs music video: TMC, BJP joust on social media as LS polls near
In a bid to reach out to voters, especially the young one, the ruling TMC and the opposition BJP in West Bengal have extended their fight to the social media with innovative ideas and catchy jingles. Dedicated teams comprising hundreds of volunteers are slogging away to ensure that the "Jumla metre" and " Pradhan mantri hisab do " campaign of the Trinamool Congress (TMC) and the "Main Bhi Chowkidar" music video of the BJP reach their target audience. From coming out with web series to catchy online songs to campaigns, both the parties are looking at making optimal use of social media platforms such as Twitter, Facebook, WhatsApp and Instagram, besides traditional emails and SMS. Attacking the BJP and Prime Minister Narendra Modi, the TMC has launched a web series "Pradhan Mantri Hisab Do" (Prime Minister, answer this). In this campaign, the party is releasing a short video everyday on twitter and Facebook comparing the "failure...