Cricket star Mahendra Singh Dhoni has been appointed the India ambassador of Italian luxury sports watchmaker Panerai . "I closely relate with the authenticity, passion and boldness that the brand embodies. These are some strong attributes that I have been applying to my career and life beyond cricket, stirring true emotions towards Panerai, and underlining my natural connection with the brand," Dhoni said in a statement. The collaboration marks the brand's commitment towards the Indian market. "M.S. Dhoni is a celebrated sportsman, a sophisticated gentleman with a distinctive persona that impeccably resonates the masculine identity of the brand's watches, said Panerai CEO Jean-Marc Pontroue. Read More Business Standard