Covid-19 spells disaster for film industry, but boosts digital media: KPMG
The Covid-19 pandemic will have after-effects on the media and entertainment industry, turning out to be disastrous for films, entertainment events and theme parks. It will, however, boost digital media consumption in India. KPMG has released a report titled "Covid-19: The Many Shades Of A Crisis- A Media And Entertainment Sector Perspective", which highlights the impact of Covid-19 in the media and entertainment industry. The report states that the current environment could result in a dip in media consumption in the near term. During the lockdown period, TV, gaming, digital and OTT platforms are seeing consumption growth. On the other hand, outdoor consumption models such as films, events, theme parks, are witnessing a dramatic fall with social distancing norms in place, news agency IANS reported. Read More