Even after sluggish sales, iPhone X becomes most profitable phone for Apple
Riding on 63 million shipments till August 2018, Apple's iPhone X is on track to be the most successful revenue and profit-generating iPhone ever, a Counterpoint Research report has said. However, cumulative shipments of the iPhone X are lower than iPhone 6, which was its most-successful device, for a similar period since launch. iPhone 6 shipped 30 million more units than iPhone X during its first 10 months of sales, so it missed the "Volume Super Cycle" but drove the Cupertino-headquartered giant's "Revenue Super Cycle". According to Counterpoint's "Market Monitor" report, by comparison, during the iPhone 6 Super Cycle, Apple took only six months to achieve similar volume, post its launch in 2014. Read our full coverage on apple