Heena Sharma Blog

  US-based content streaming platform Netflix on Friday said it will host ' StreamFest ' in India on December 5-6 that will allow non-subscribers to experience the service for free. The move is aimed at bringing new users to the platform that competes against players like Amazon Prime Video, Disney+ Hotstar and Zee5 in the burgeoning OTT (over the top) market in India. "At Netflix, we want to bring the most amazing stories from across the world to all fans of entertainment in India. It's why we're hosting StreamFest: an entire weekend (December 5 12.01am-December 6 11.59pm) of free Netflix," Netflix India Vice President (Content) Monika Shergill said in a blogpost. She added that non-users of Netflix can sign up with their name, email or phone number, and password and start streaming without any payment. Read More

Aiming to come close to its rivals like Amazon Prime and Hotstar in India, American video streaming giant Netflix on Wednesday unveiled a mobile subscription plan for India at Rs 199 per month. The plan will enable users to view content in standard definition (SD) on one smartphone or tablet at a time. This is Netflix's fourth Indian plan, in addition to the existing basic, standard and premium plans which are priced between Rs 499 and Rs 799. "Our members in India watch more on their mobiles than members any other country in the world -- and they love to download our shows and films. We believe this new plan will make Netflix even more accessible and better suit people who like to watch on their smartphones and tablets -- both on the go and at home," Ajay Arora, Director, Product Innovation, Netflix, told reporters here. "Indian consumers watch on the go. And you can't beat that feeedom." According to a FICCI-EY 2019 report, Indians spend 30...