Heena Sharma Blog

  WhatsApp has launched a new shopping button on its app that will allow users to browse through a business' catalogue, the Facebook-owned messaging service said in a press release. With the new feature, people will be able to see a storefront icon, right next to the business' name. This will make it easier for users to discover a catalogue and look at what goods or services are offered, WhatsApp said in the emailed release. Earlier, users had to click on the business profile to see if it offered a ready list of items. The button will also help businesses boost the visibility of their products. "This will make it easier for businesses to have their products discovered which can help increase sales," the email said. The shopping button will replace the voice call button. Now, users will have to tap on the call button to select either a voice or video call. The new feature has been launched worldwide, the messaging service added. Read More

  The government has finally allowed Facebook to start operating its WhatsApp payments service in the world's biggest open technology market, that's India.Facebook CEO Mark Zuckerberg today announced that no fee will be charged for sending money via WhatsApp as the company rolled out its payments services in India. In 2018, WhatsApp had started testing its UPI-based payments service in India, which allows users to utilise the messaging platform to send and receive money.The testing was limited to about a million users as it waited for regulatory approvals to come in.On Thursday, NPCI allowed WhatsApp to start its payments service in the country in a "graded" manner, starting with a maximum registered user base of 20 million in UPI. Read More