How Ola bike is gaining rider confidence in small towns
Ride-hailing major Ola, which is one of the earliest players to launch bike taxi service , is seeing huge demand in smaller cities and towns across several states. Ola Bike is quietly tapping India’s hinterland where users see bike taxis as the most convenient and cheapest mode of commute in the absence of proper taxi service. For example, Ola Bike is operating in towns such as Gaya, Bikaner, Mughalsarai, Tirupati, Ambala, Pathankot, Ajmer, etc. In tier II cities and beyond, bike taxi services are popular because of the lack of public transport infrastructure. Arun Srinivas, chief sales and marketing officer of Ola, says, “Ola Bike has seen large-scale adoption among people living in India’s hinterlands which have not had access to convenient, affordable and reliable on-demand transportation so far, unlike the larger cities.” Ola Bike, which was first launched in 2016, is now accessed by over 150 million users. The firm now claims Ola Bike has expanded to over 200 cities and...