Heena Sharma Blog

If there is one thing that the lockdown imposed by the government due to the coronavirus (Covid-19) pandemic brought back to life was popular soaps aired on television during 1990s. From the mythological Ramayan and Mahabharat telecast back in 1990s, cricket matches between arch rivals India and Pakistan across formats – one-day and T20 – were a silver lining for many stuck at home. A recent report by CARE Ratings has sourced and analysed the latest available data (for week between April 4 and 10) from Broadcast Audience Research Council (BARC) India on what Indians have been watching. The study, however, does not include content streamed on over-the-top (OTT) platforms in India. Read More

Millennials, diaspora, languages, sports… The question of what gaps to occupy is driving the OTT game Current Affairs News : Nila Nila Odivaa (Oh Moon Come Here) is the story of Nila, a vampire in love with Om, a human being. The 13-episode series, aimed at millennial Tamilians, will start streaming on Viu from July 24.It is one of the four Tamil shows Viu, a part of the Hong Kong-based $4.7 billion PCCW, will launch. The Rs 10 billion Eros International’s Eros NOW either owns or aggregates 70 per cent of the intellectual property (IP) of Indian movies in the last 10-15 years. Of its 100 million registered users, more than 7.9 million pay an average of $5 a month (in India) and $30 (overseas) to watch films, making it one of the largest pay-apps from India. Marathi, Tamil and Telugu are among the most watched languages on Zee5, the Rs 71.3 billion Zee Entertainment Enterprise’s video app. Launched earlier this year, Zee5 has commissioned more than 200 hours of original c...