Heena Sharma Blog

Direct-to-home (DTH) service provider Tata Sky has launched ‘ Tata Sky Binge ’, a platform that houses digital content from multiple apps. Tata Sky Binge would be accessible through the Amazon FireTV Stick – Tata Sky Edition, an exclusive offering that will allow subscribers to stream digital content from a diverse mix of apps through a single platform and single subscription fee. The service will initially offer digital content from, Hotstar, Sun NXT, Eros NOW, Hungama Play via a single subscription fee of Rs 249 a month .Subscribers will also have access to over 5000 titles from the Tata Sky video on demand (VOD) library along with various TV shows of the past 7 days. The platform bridges internet and television content with the intention of bringing leading internet app videos to large screens. Speaking at the launch, Pallavi Puri, chief commercial officer, Tata Sky said, “Tata Sky has always been committed to bringing the best entertainment to the big screen, powered by th

Amid a raging debate over NaMo TV , DTH service provider Tata Sky Friday did a volte-face saying the channel is a "special service" and its content comes from the Bharatiya Janata Party (BJP). Initially Tata Sky, through a tweet, had called NaMo TV a "Hindi news service which provides the latest breaking news on national politics." But as debate raged over allegations of channel violating the model code of conduct in place for the general elections, Tata Sky in a statement said: "Namo TV is a special service available to all subscribers. The content of the service comes from BJP." "Tata Sky is a content distribution platform. For any content related queries please connect with the owners of the content," it added. Initially, Tata Sky had stated that the channel had been added to all subscribers account "as a launch offer." "There is no option to delete the individual channel," it had said in a separate tweet.