Heena Sharma Blog

Currently, Jio commands the highest ARPU at Rs 134, while the rest hover between Rs 100 and Rs 105 Companies News : Reliance Jio apps witnessed the highest subscriber utilisation (number of subscribers using the app) of up to 30 per cent among telecom service providers, says a recent study. For other telcos, the utilisation level was 10-20 per cent. While part of the high engagement is due to Jio’s presence across smartphones and app-enabled feature phones, analysts said this did not mean that Jio would be able convert that into higher average revenue per user (Arpu). In a recent report, UBS Evidence Lab said: "While Jio is slightly ahead of incumbents on app engagement, overall engagement levels are low and will limit (all) telcos' ability to charge for these apps separately. Global examples of telcos being able to charge separately for content are limited." The report noted that customer engagement on apps of telecom operators is below 25 per cent. ...

Millennials, diaspora, languages, sports… The question of what gaps to occupy is driving the OTT game Current Affairs News : Nila Nila Odivaa (Oh Moon Come Here) is the story of Nila, a vampire in love with Om, a human being. The 13-episode series, aimed at millennial Tamilians, will start streaming on Viu from July 24.It is one of the four Tamil shows Viu, a part of the Hong Kong-based $4.7 billion PCCW, will launch. The Rs 10 billion Eros International’s Eros NOW either owns or aggregates 70 per cent of the intellectual property (IP) of Indian movies in the last 10-15 years. Of its 100 million registered users, more than 7.9 million pay an average of $5 a month (in India) and $30 (overseas) to watch films, making it one of the largest pay-apps from India. Marathi, Tamil and Telugu are among the most watched languages on Zee5, the Rs 71.3 billion Zee Entertainment Enterprise’s video app. Launched earlier this year, Zee5 has commissioned more than 200 hours of original c...