Amazon's Alexa will now butler at Marriott hotels
The company said the partnership will start this summer at Marriott's
select properties and the service will be available by invitation to other
hotel chains
Technology News:
Amazon.com
said on Tuesday that it has partnered with Marriott International to help
increase guest access to amenities with Alexa, through its voice-controlled
device Echo, in an attempt to expand its presence in the hospitality industry.
Alexa
for hospitality would assist in providing services ranging from ordering room
service to requesting housekeeping or calling the concierge for dinner
recommendations without picking up the phone.
The
company said the partnership will start this summer at Marriott’s select
properties and the service will be available by invitation to other hotel
chains.
Several
media reports had said that Marriott had tested both Apple’s Siri and Amazon’s
Alexa to select what was best suited for its hotels.
Marriott
did not comment specifically on Apple, but said it has “great relationships
with a number of technology companies and is always open to exploring
opportunities to innovate and better the guest experience.”
Amazon
has never disclosed the exact sales figure for its Echo devices. However, the
company in January said it sold “millions” of Amazon devices and that the Echo
Dot device was the best-selling product among Prime members.
The
company’s move to tie-up with hotels is another strategy to woo more users for
its Echo devices.Amazon Echo owners spend an average of $1,700 a year on
Amazon, more than the $1,300 Amazon Prime members are estimated to be spending
a year on the e-commerce site, CNBC reported earlier this year, citing a report
by Consumer Intelligence Research Partners.
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