YouTube's new move for creators will help them earn money: Here's how
The YouTube is facing increasing competition from other platforms using
more and more video
Technology
News: YouTube, often criticized for not compensating creators well
enough, will allow them to set up paid channel memberships, the company said on
Friday.
Currently, the vast majority of revenue at the Google-owned
service comes from advertising and that will remain a focus, said Neal Mohan,
YouTube's chief products officer.
"But we also want to think beyond ads. Creators should have
as many ways and opportunities to make money as possible," he said.
Viewers will pay $4.99 a
month for channel memberships giving them access to exclusive content including
livestreams, extra videos or shout-outs on channels with more than 100,000
subscribers.
Creators will also be able to sell merchandise like shirts
or phone cases directly on their channels, the company said.
YouTube returns a small part of its advertising revenue to
content creators who regularly accuse the platform of giving them only crumbs.
The site is facing increasing competition from other
platforms using more and more video.
YouTube says it has more than 1.9 billion users but the
figure only counts those who log in via their accounts.
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