Airtel postpaid, broadband users can now get free 3-month Netflix access

This is the second content partnership Airtel has announced in the country in as many weeks. Last week, it announced a long-term content and distribution partnership with Zee Entertainment Enterprises


Companies News: Airtel and Netflix have announced an expansion of their partnership in India through which subscribers of select Airtel Postpaid and V-Fiber home broadband plans will receive a three-month free Netflix subscription. After this, these subscribers will be able to pay for Netflix subscription using their Airtel postpaid or home broadband bill. Existing Netflix subscribers will also be eligible for this gift. Subscribers not eligible for the gift will be able to sign up to Netflix through Airtel’s applications and pay for their subscription using their Airtel bill.

The telecom operator will announce details of eligible postpaid mobile and home broadband plans over the coming weeks. Netflix and Airtel have also partnered to promote Netflix content through a dedicated row on the Airtel TV app.

Last week, the telecom major announced a content and distribution deal with Zee Entertainment Enterprises Limited (ZEEL). Through this deal, Zee will help Airtel curate content for its over-the-top (OTT) platform and provide content from Zee5. Zee will also create some content exclusively for Airtel.


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