Akshay Kumar kick-starts government's road safety awareness campaign
The event
was organized by the ministry for spreading awareness about road safety for
which Kumar was roped in for promotion campaign in February this year
Current Affairs News:
Pressing on
the often-repeated phrase on the roads “Sadak
kya tere baap ki hain” filmstar and road safety brand ambassador Akshay Kumar kick-started his awareness
campaign for the Ministry of Road
Transport and Highways.
Kumar,
who is known for his daredevil stunts, said the subject of road safety was
close to his heart and therefore he was lending support to the cause as a
citizen. “I am promoting this cause as Brand India and not Brand Akshay Kumar.”
The
event was organized by the ministry for spreading awareness about road safety
for which Kumar was roped in for promotion campaign in February this year.
Kumar,
along with filmmaker R Balkhasve shot three videos with an underlying message
on road safety, which is sent in a light-hearted way to the viewer.
“I
feel that often such messages when sent through documentaries get lost as the
viewers usually don’t absorb their essence. With these advertisements we have
tried to spread awareness in a light-hearted yet impactful way,” Kumar said.
Article
Source >> BS
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