OnePlus shows Apple how to become the India's top smartphone seller
OnePlus
commanded 40 per cent of India's premium smartphone market in June, compared
with zero when it arrived in 2014
Companies News:
India is
arguably the world’s toughest smartphone market —
just ask Apple. Yet Chinese manufacturer OnePlus has found a path to success in
the country of 1.3 billion.
As
Pete Lau, OnePlus’s co-founder and chief executive officer, describes it,
OnePlus targeted younger users with stylish and affordable Android-based
phones. Rather than plastering shops with ads, student ambassadors promote the
Shenzhen-based company’s products. OnePlus also sponsors cricket games,
breaking a no-advertising pledge it has in other places.
Thanks
to those efforts, OnePlus commanded 40 per cent of India’s premium smartphone
market in June, compared with zero when it arrived in 2014, according to
Counterpoint Research, which defines the segment as one where devices cost Rs
30,000 ($435) or more. OnePlus is ahead of Samsung Electronics Co., which has a
34 per cent share, and Apple Inc.’s 14 per cent. Long term, Lau is betting that
he’ll be able to outrun rivals at the top end of the world’s fastest-growing
smartphone market.
Article
Source >> BS
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