Sachin looking to expand his 'True Blue' brand into international market

If the plan goes through, 'True Blue' would be Arvind's first owned brand to venture outside India

Companies News: Cricket icon Sachin Tendulkar is eyeing the global market for his clothing line 'True Blue' -- a joint venture with Arvind Fashion Brands -- according to a report in Economic Times.

The menswear and accessories brand was launched in May 2016 and is currently sold through nearly 75 outlets in the country. According to the report, Tendulkar wants to move beyond the Indian market.

“Whenever I travel, I am not surprised to see made in India tag in clothes. So why not an Indian brand in those markets?” Tendulkar was quoted as saying in the report.

Tendulkar said India needs to aim for the tag of a global brand, saying "In the second innings of my life, there is no 75-yard boundary line that we need to set. We have a bigger playfield in terms of markets and merchandise".

The brand uses India's traditional cloth-making and dyeing techniques, and according to Sachin, he takes a personal interest in the process.

According to analysts, the Indian fashion retail market, worth $46 billion, will grow at a promising CAGR (compound annual growth rate) of 9.7 per cent to reach $115 billion by 2026. The decision of the Union Cabinet to allow 100 per cent foreign direct investment (FDI) in single-brand retail via the automatic route would help more than 200 fashion and apparel brands, which are waiting to enter India, another report said.

Article Source >> BS