Google is not just an answer machine, it monitors your responses too

In 1998, Google began humbly, formally incorporated in a Menlo Park garage, providing search results from a server housed in Lego bricks. It had a straightforward goal: make the poorly indexed World Wide Web accessible to humans. Its success was based on an algorithm that analyzed the linking structure of the internet itself to evaluate what web pages are most reputable and useful. But founders Sergey Brin and Larry Page had a much more ambitious goal: They wanted to organize the world’s information.

Twenty years later, they have built a company going far beyond even that lofty goal, providing individuals and businesses alike with email, file sharing, web hosting, home automation, smartphones and countless other services. The playful startup that began as a surveyor of the web has become an architect of reality, creating and defining what its billions of users find, see, know or are even aware of.

ALSO READ: 'Search' for the future: Google brings AI, more visuals to its site

All the data it collects is the real source of Google’s dominance, making the company’s services ever better at providing users what they want. Through autocomplete and the personalized filtering of search results, Google tries to anticipate your needs, sometimes before you even have them. Read Complete Article

Business Standard