Mahindra launches Mahindra Marazzo today: Know price, specs, and more
Mahindra is about to
launch its much awaited multipurpose vehicle (MPV), Mahindra Marazzo, today.
The name has been derived from a Spanish word of Basque origin which translates
into ‘shark’ in English. The Marazzo, the first passenger car developed at Mahindra’s
North American Technical Centre, has been co-designed by Pininfarina and
Mahindra’s design studio in Kandivali, Mumbai.
The
design of the Marazzo is said to be inspired by a shark. Several elements –
inside and out – have been styled to mimic certain aspects of a shark, says
Ananthan Ramkripa, chief designer at Mahindra. Speaking at the name-reveal
event, M&M Managing Director Pawan Goenka had said: “The shark-inspired
Marazzo symbolises the next generation of aspirational Mahindra vehicles. A collaborative
effort of Pininfarina, Mahindra Design Studio, MNATC and MRV, the Marazzo is
born of a vision to design a global vehicle with quality and refinement keeping
in mind the aspirations of our customers.”
Mahindra
Marazzo will compete with the likes of Maruti Suzuki Ertiga and the
Toyota Innova Crysta and is expected to be priced competitively in the MPV
segment in the range of Rs 1-1.4 million. The Indian car manufacturer had
previously confirmed that the MPV is based on a new platform and will be manufactured
at their Nashik production facility.
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