Hero MotoCorp forays into 125-cc scooter segment with Destiny 125


The country's largest two wheeler maker Hero MotoCorp Monday forayed into the 125-cc scooter segment with the launch of all new product -- Destini 125.

The new model comes with two variants priced at Rs 54,650 and Rs 57,500, respectively (ex-showroom).

It will compete with the likes of Suzuki Access 125, Honda Activa and Grazia, and TVS NTorq.

"The scooter market is witnessing a shift towards products with higher engine capacity. The 125-cc segment in particular has been expanding at a rapid pace witnessing a growth of over 75 per cent year to date this fiscal," Hero MotoCorp Head of Global Product Planning Malo Le Masson told reporters.

The 125 cc segment is therefore is a focus area for the company, he added.

"We are strategically following a multi-brand approach in this space. In keeping with this strategy we have debuted today in this category with the Destini 125 and will soon introduce another scooter towards the end of the year," Masson said.

The 125-cc scooter market is estimated to be around 100,000 units per month. Read Complete Article


Business Standard

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