Flipkart, Amazon claim bumper festive sale; orders covered 99% pincodes
With festive
sales drawing to a close, e-tailing giants Amazon
and Flipkart have claimed bumper sale on their platforms, and that they
were ahead of the competition, as they received orders from customers from over
99 per cent of the pin codes in the country.
Citing
a survey by Kantar IMRB and other reports, Amazon India Senior Vice President
and Country Head Amit Agarwal said Amazon emerged as "the most visited and
transacted shopping destination in India this festive season" (October
10-15, October 24-28 and November 2-5).
"With
99.3 per cent of pin codes placing at least one order, 89 per cent of new
customers coming from smaller towns, almost 70,000 small and medium businesses
getting at least one order and new Prime memberships growing by nearly 2X, we
are humbled that India trusts us to find, discover and buy anything
online," he said.
Asked
about another report stating that Flipkart cornering 51 per cent share of the
festive sale between October 9-14, Agarwal said, "we don't comment on
reports that are based on non-scientific methodologies". Read
Complete Article
Comments
Post a Comment