"Graphic warnings can keep kids away from cigarettes: Study "


Graphic warning labels on cigarette ads, which contain images such as bleeding, cancerous gums and lips, can effectively deter children from smoking, a study has found.

Such labels cancel out the effect of ads that prompt children to think of smoking as cool, rebellious and fun, according to a study published in the journal Health Education Research.

"This study suggests the value of graphic warning labels extends beyond just getting people to have more negative feeling about smoking," said Jeff Niederdeppe, an associate professor at Cornell University in the US.
"It also seems to have the added benefit of reducing the influence of 'social cue' ads that entice young people to want to smoke in the first place," said Niederdeppe.

Researchers studied the graphic warning labels' effect on 451 adult smokers and 474 middle schoolers in rural and urban low-income communities in the Northeast. Read More


Business Standard

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