JioMusic, Saavn merge to create South Asia's largest music platform
Music
streaming platform Saavn, now a subsidiary of Reliance
Industries Limited (RIL), on Tuesday launched JioSaavn,
which according to the company is South Asia’s largest streaming, entertainment
and artist platform.
JioSaavn
represents the official integration of JioMusic
and Saavn, and the new JioSaavn
app will be available across app stores like Jio app store, JioPhone, and
www.jio.com/jiosaavn.
RIL
had in March this year acquired Saavn and announced at the time that the
implied valuation of the combined entity, at over $1 billion, made it the most
valuable music streaming platform in South Asia, and among the most popular in
the world.
Telecom
and data company Reliance Jio Infocomm is part of the RIL group and is India’s
largest digital services network with over 252 million subscribers. The
integrated music app has a massive addressable market opportunity both in India
as well as for the Indian diaspora, according to the company. Read
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