Misogynistic Hardik Pandya? Add Rahul Gandhi and Ranveer Singh to the list



Only last week I had written about Hardik Pandya being one of the hottest brand endorsement candidates among cricketers for 2019. In a blog in Campaign, I had written about how in 2018 Pandya featured in ads for Gulf Oil, Gillette, Zaggle, Sin Denim, D:FY, boAt and Oppo. He was also recently seen in an ad for Star TV alongside M S Dhoni that notched up over 6 million YouTube views in just over a week. Nothing, but nothing, could go wrong for the all-rounder who holds the record for scoring the most number of runs (26) in a single over of a Test innings for India. But now in just a week, Pandya has gone from hero to zero. Accused, trolled, crucified for being misogynistic. Shobhaa De in fact called him, “…vile, racist, sexist, immature, annoying, egotistic, narcissistic and more…”. Such venom!

On Koffee with Karan on January 6, Hardik Pandya (who was on the show with K L Rahul) boasted about hooking up with multiple women and even spoke about how open he is with his parents. Pandya could not have found a quicker way to hara-kiri!

The Indian Institute of Human Brands (IIHB) commissioned a research among millennials over last Friday and Saturday (January 11/12) on social-media. A total number of 589 respondents were covered. Feedback on Pandya was, as expected, universally negative.


Business Standard

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