Realme becomes India's fastest growing smartphone with 15 mn handsets sold

Chinese handset maker Realme has become the fastest-growing smartphone brand in India, selling 15 million handsets in the very first year of its operations and is targeting to double the sales next year, its CEO Madhav Sheth said.
Realme, which began as an Oppo sub-brand in May 2018, was promptly spun off into a standalone entity and is now taking on bigger rival Xiaomi with similar price points and segments of Rs 7,000-20,000 phones.
Unlike other Chinese players like Vivo and Oppo, which are offline-focussed with investments in channel marketing and offline distribution, Realme aped the strategy of the market leader closely and focussed on online from the start.
Sheth, who founded the company together with BBK Group founder Sky Li, said Realme is ranked seventh fastest growing smartphone brand globally.
"We will end 2019, the first full year of our operations, with sales of 15 million handsets. We are targeting to at least double this in 2020," he told PTI here.
The brand commands 14.3 per cent market share, he said quoting industry data by IDC. Read More