iQOO set to enter India with 5G smartphone, aims to sell 1 million devices



iQOO - a new smartphone brand from China - is set to enter the Indian market with the launch of its 5G phone next month, and will compete in the burgeoning premium category.
iQOO is a sub-brand of Vivo in China but will operate in India as a separate entity. With this, the BBK Group now has five brands -- OnePlus, Vivo, OPPO, Realme and iQOO -- in India.
"We have very bold plans for India. Our first device, which will be launched next month, will feature Qualcomm Snapdragon 865 chipset, is 5G-enabled and has a new battery technology. The device will be best-in-class premium segment and will be competitively priced," iQOO India Director-Marketing Gagan Arora told PTI.
He added that the company aims to sell about one million devices over the next one year.
"We see extreme potential in the premium segment smartphone market in India and have deep-dived to understand the gap that the consumers face in this segment. We understand very closely that there is an increasing demand for performance delivery devices and smooth smartphone experience," he said. Read More

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