Coronavirus outbreak delays Apple's India launch of iPhone SE 2
With
no signs of the coronavirus
outbreak (COVID-19)
abating, US technology major Apple has postponed the launch of the
new iPhone model — iPhone
SE 2
or iPhone 9 — by at least a fortnight, sources said.
The
delay of the SE 2, billed as the cheapest iPhone and tentatively
priced below Rs 40,000 in India, puts the brakes on the tech major’s
plans for a revival in the second largest smartphone market.Planned in line with its earlier bet for the India market — iPhone SE, launched in 2016 — the SE 2 was positioned as an entry-level phone targeting aspirational buyers. However, with the supply chain at its largest manufacturer Foxconn in disarray, as it is struggling to operate in China because of the COVID-19 crisis, the postponement was inevitable, said experts.
The iPhone SE was a 4-inch model priced at Rs 39,000 to lure consumers who were unwilling to shell out Rs 50,000 or more for a premium handset. Coupled with the success of its earlier launches — iPhone 6 and 6S — Apple witnessed a jump in its sales, registering a record 3.2 million sales in the country, a feat it is yet to match. Read More
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