Paytm takes the challenge to Google, launches its own mini app store


 

Paytm has taken the challenge to Google’s Play Store by launching its Android Mini App Store, through which it seeks to help developers take their applications to the masses. This is the start-up’s latest move to break Google’s monopoly over distribution of Android applications.

Paytm is providing listing and distribution of these mini apps from within its app, without any charge. Developers will be able to give a choice of Paytm Wallet, Paytm Payments Bank, UPI, net banking, and card payments to users.

Mini apps are custom-built mobile websites that give users an app-like experience without requiring an actual download — which will benefit millions of users by helping them save their data and memory. This comes weeks after Google pulled down the Paytm app from its Play Store temporarily, citing violation of its gambling policies. Read More

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