Apple defends delay of privacy feature, slams Facebook over ad practices

 

Apple Inc. on Thursday slammed Facebook Inc. and other internet giants for their ad-targeting practices in response to a letter questioning a decision by the iPhone maker to delay a new privacy feature.

The Cupertino, California-based technology company criticised Facebook’s approach to advertising and user tracking, according to a written reply sent to several human rights and privacy organisations, including the Electronic Frontier Foundation and Human Rights Watch:

By contrast, Facebook and others have a very different approach to targeting. Not only do they allow the grouping of users into smaller segments, they use detailed data about online browsing activity to target ads. Facebook executives have made clear their intent is to collect as much data as possible across both first and third party products to develop and monetise detailed profiles of their users, and this disregard for user privacy continues to expand to include more of their products. Read More