Lava launches Z-series customisable smartphones starting at Rs 5,499
Home-grown
mobile device maker Lava International on
Thursday unveiled the world's first customisable smartphone that will allow
customers to choose the components -- camera, memory, storage capacity and
colour -- on their own from the company's website.
The
customisable smartphone series, branded as MyZ, has been developed indigenously
at Lava's facility and will be available for purchase from January 11, Lava
International, president and business head, Sunil Raina said while announcing
the launch.
"The
world's first customisable phone from Lava will enable customers to choose from
up to 66 combinations of camera, RAM, ROM and colour. This will give them
freedom of choice based on what they think suits their usage. They can
customise and upgrade their smartphone at any time based on their need,"
Raina said.
The
company has been making devices for brands like Nokia, based on their
requirement. Read More
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