Amazon leads connected TV devices market in Q4 2020, Samsung 2nd: Report


 

Samsung Electronics was relegated to the runner-up spot in the market for connected TV devices, which includes smart TVs, streamers and gaming consoles, in the fourth quarter of 2020, a report said on Wednesday.

Despite increase in sales, Samsung gave up its top spot to Amazon which sold 13.2 million units of connected TV devices in the last three months of 2020, up 45 per cent from a quarter earlier, for a 12.1 per cent market share.

Samsung, the world's largest TV maker, shipped 11.9 million units of connected TV devices in the October-December period, up 2 per cent from a quarter earlier, to account for a 10.9 per cent market share, according to industry researcher Strategy Analytics.

"Amazon has had great success with its Fire TV Stick 4K, which became the world's best-selling digital media streamer device in 2020," Strategy Analytics said.

Sony came in third with a market share of 8.2 per cent after its shipments soared 116 per cent quarter-on-quarter to 9 million units in the fourth quarter with the launch of the PlayStation 5 console. Read More

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