OnePlus 9 series with Hasselblad camera enhancements set to debut on Mar 23


 

OnePlus on Monday announced a three-year partnership with Sweden-based camera manufacturer Hasselblad to co-develop the smartphone camera systems. The first camera system to come out from this partnership will feature on the OnePlus 9 series, which is set to globally launch on March 23. In addition, OnePlus announced its plans to invest more than $150 million over the next three years to further build out its smartphone mobile imaging capabilities.

“OnePlus has always prioritised a premium user experience over everything else. Beginning in 2021, we are making a concerted effort to significantly improve the smartphone camera experience for our users, with the expertise of a truly legendary partner in Hasselblad,” said Pete Lau, Founder and CEO of OnePlus.

OnePlus said that in partnership with Hasselblad, the Chinese smartphone maker aims to deliver vastly improved camera systems on future OnePlus smartphones, including the upcoming OnePlus 9 Series. According to OnePlus, the partnership will develop over the next three years, starting with software improvements including color tuning and sensor calibration, and extending to more dimensions in the future. Read More

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