Snapchat hits 500 mn monthly active users; India sees 100% user growth


 

Popular social media platform Snapchat has reached over 500 million monthly active users, with roughly 40 per cent of its community located outside of North America and Europe.

In India, Snapchat has seen over 100 per cent (year-over-year) growth in daily active users (DAUs) in each of the last five quarters, the company announced during its third Snap Partner Summit virtually late on Thursday.

Snap also announced new features, latest updates and Augmented Reality (AR) experiences, like new AR tools and camera experiences, the next generation of Spectacles and launched 'Story Studio' -- a new standalone app offering powerful editing tools to creators on mobile.

"Built with Creators in mind, Story Studio will offer insights into trends happening on Snapchat. It is launching later this year on iOS and will be available for free," the company said in a statement. Read More

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