Flipkart, Amazon claim bumper festive sale; orders covered 99% pincodes
With festive sales drawing to a close, e-tailing giants Amazon and Flipkart have claimed bumper sale on their platforms, and that they were ahead of the competition, as they received orders from customers from over 99 per cent of the pin codes in the country. Citing a survey by Kantar IMRB and other reports, Amazon India Senior Vice President and Country Head Amit Agarwal said Amazon emerged as "the most visited and transacted shopping destination in India this festive season" (October 10-15, October 24-28 and November 2-5). "With 99.3 per cent of pin codes placing at least one order, 89 per cent of new customers coming from smaller towns, almost 70,000 small and medium businesses getting at least one order and new Prime memberships growing by nearly 2X, we are humbled that India trusts us to find, discover and buy anything online," he said. Asked about another report stating that Flipkart cornering 51 per cent share of the festive sale between O