Heena Sharma Blog

  Flipkart Wholesale, the digital B2B marketplace of the e-commerce firm, is launching its first festive season sale since starting operations in August The three-day sale ‘Big Festival Month’ will start from Tuesday, and will feature products in the fashion categories across more than 50 brands, over 100 sellers, and 100,000 members. “The upcoming festive season is a great opportunity for retailers and MSMEs (micro, small and medium enterprises) to boost sales and profitability,” said Adarsh Menon, senior vice president and head, Flipkart Wholesale and Walmart India. “We see this as an opportunity for the whole retail ecosystem to come together, lift consumer sentiment, and drive business growth for local MSMEs across the country.” Read More

  E-commerce giant Flipkart said on Tuesday that it will help generate 70,000 direct and lakhs of indirect seasonal jobs through its Big Billion Days (BBD) festival shopping event. The shopping event would create direct job opportunities across the Walmart-owned company’s supply chain, that includes delivery executives, pickers, packers and sorters. There will also be additional indirect jobs created at Flipkart's seller partner locations and kiranas. This will be further supplemented by job creation in ancillary industries including vendor locations, and freight partners, as the entire ecosystem scales up for the festive season. The expansion and strengthening of the supply chain will help create a robust system enabling millions of new e-commerce users to shop online seamlessly as lakhs of ecosystem players gear up for the festive season. Read More

Dispelling the fear that a slowing economy may affect consumer behaviour, e-commerce majors Flipkart and Amazon India have said they witnessed record transactions on their platforms on the first day of their annual festive sale, which started early on Sunday. While home-grown Flipkart, which is now owned by American retail major Walmart, said it registered two times more sales on Day One of its flagship sale event Big Billion Days (BBD) over last year, rival Amazon claimed it witnessed the biggest opening day sale ever with a huge surge in participation in smaller towns. According to Amit Agarwal, senior vice-president and country head, Amazon India, the company also saw the single-largest day of Prime sign-ups, with 66 per cent of Prime members shopping in 24 hours coming from tier II and tier III towns. The company added that 91 per cent of new customers were from smaller cities. “ Whether it is the Diwali festival season or any other shopping event, the primary objecti

A man here in Maharashtra has filed a complaint against a leading online retailer for allegedly sending him a piece of brick instead of a mobile handset that he ordered, police said Wednesday. Gajanan Kharat, a resident of HUDCO area here, told the police that on October 9, he placed an order for a mobile phone on the shopping site and also paid Rs 9,134 for it, Harsul police station inspector Manish Kalyankar said. Kharat subsequently received a message from the e-commerce company that the product would be delivered in a week's time. The man received a packet from the retailer last Sunday. However, when he opened it, he allegedly found a piece of brick inside it instead of the mobile handset, Kalyankar said. The man then called up the courier delivery man, who told him that their responsibility was only to deliver the parcel and not to see what was inside it, he said. Read Complete Article Business Standard