Google backs Indian voice assistant as a service startup Slang Labs
Slang Labs, the in-app voice assistant company that pioneered the concept of Voice Assistant as a Service (VAaaS), has raised an investment from the Google Assistant Investments programme, along with 100x Entrepreneurs, Velu Murugan, Thomas George and their existing investor Endiya Partners. With this development, Slang Labs becomes one of the first players in the In-App Voice Assistant space globally to be backed by Google. As technology grows more pervasive in people's daily lives due to the ongoing Coronavirus (Covid-19) pandemic, in-app voice assistant is a promising touchpoint for e-commerce and other interactions online. Through this technology, consumers will be able to do online transactions in their apps through the power of their voice, and in their preferred language. “This investment by Google emphasises the importance of voice inside apps and highlights the most significant technology trend for this decade - Voice,” said Kumar Rangarajan, Slang Labs co-founder,