Heena Sharma Blog

  The TVS Motor Company on Wednesday launched the 2021 TVS Apache RTR 160 4V motorcycle. The company said that power of 17.63 PS, makes it the ‘most powerful’ motorcycle in its class. Meghashyam Dighole, head - Marketing, Premium Motorcycles, TVS Motor Company, said, “Backed by 38 years of racing pedigree, the new 2021 TVS Apache RTR 160 4V offers best-in-class performance with enhanced power to weight ratio and increased torque, offering our customers better-riding experiences along with advanced technologies." TVS Apache RTR 160 4V motorcycle comes with an advanced 159.7 cc single-cylinder, 4-valve, oil-cooled engine, that churns out 17.63 PS at 9250 RPM and 14.73 Nm torque at 7250 RPM. It will be available in two variants at the current price: Disc priced at Rs 1,10,320 (ex-showroom Delhi) and the Drum priced at Rs 1,07,270 (ex-showroom Delhi). Read More

  TVS Motor Company today introduced its new TVS Apache RTR 200 4V (dual-channel ABS) motorcycle with segment-first features and new cutting edge technology. The launch comes as the brand celebrates the 4 million global sales milestone. The new TVS Apache RTR 200 4V motorcycle with dual-channel ABS will be available starting today in three colours namely, Gloss Black, Pearl White and the newly launched Matte Blue, inspired by the TVS OMC race bike, and is priced at Rs 1,31,050 (ex-showroom Delhi). Meghashyam Dighole, Head - (Marketing) Premium Motorcycles, TVS Motor Company said "the Apache series has been a testament to our commitment of delivering technological prowess to our aspirational customers and racing enthusiasts since its inception in 2005. In line with these ethos, we are excited to introduce our new TVS Apache RTR 200 4V motorcycle that offers key segment-first features and technologies which will further add to our philosophy of ensuring customer delight as we

  The country's largest carmaker Maruti Suzuki India (MSI) on Monday said it has launched a special edition version of its hatchback Swift, priced Rs 24,999 more than the regular trims which are priced between Rs 5.19 lakh and Rs 8.02 lakh (ex-showroom Delhi). The Swift Special Edition comes with a black theme which is accentuated with accessories like the glossy black body kit, spoiler, body side moulding, door visor and fog lamp, among others. "Since launch, with its disruptive looks and peppy performance, Swift has been one of the best performers in our portfolio and helped us strengthen leadership in the premium hatchback segment," MSI Executive Director (Marketing and Sales) Shashank Srivastava said in a statement. Read More

German luxury car maker BMW on Thursday launched the new generation X5 SUV in India at an starting price of Rs 72.9 lakh for diesel variants. The car was launched by BMW Group India acting president Hans-Christian Baertels and legendary batsman Sachin Tendulkar. BMW X5 is one of the most selling models for the car makers in the domestic market, and the latest version of the SUV will compete with the likes of Mercedes-Benz GLE, Volvo XC90, Range Rover Velar, Porsche Cayenne and the Audi Q7. "BMW established the Sports Activity Vehicle (SAV) segment with the launch of BMW X5 in 1999. The BMW X5 has been the best-selling car in this segment for many years and has become one of our most successful models. The all-new BMW X5 is bound to add another chapter to this success story," said Baertels. BMW sold 13 per cent more cars in India in the previous calender year at 11,105 units as against 9,800 units in 2017. The group also reported its highest-ever first quarter