Smartphones worth Rs 1.5 crore sold every minute during festive sales
Smartphones once again led the most sought-after shopping category with capturing 47 per cent of total festive sales in the seven day period (October 15-21), driven by new launches and affordable models. According to Bengaluru-based market research firm RedSeer, smartphones worth Rs 1.5 crore were sold every minute across online platforms in the first week of festive sales -- enabled by value selection, affordability schemes and fast delivery. "In many aspects this is indeed a #festivaloffirsts for Indian eCommerce which will build a strong foundation for its future growth," said Mrigank Gutgutia, Director at RedSeer Consulting. Fashion, while not as big a sales contributor as last year, showed resilience to reach 14 per cent of the festive days sales, despite the demand for formal and festive wear still being low. Read More