Heena Sharma Blog

Smartphone and smart TV brand Xiaomi on Tuesday announced it would bring ISROs Indian Regional Navigation Satellite System NavIC technology to its smartphones. Navigation with Indian Constellation (NavIC) is the regional geo-positioning system designed in the country by the city-headquartered Indian Space Research Organisation (ISRO) to provide accurate positioning in India and 1500 km around the Indian mainland. The capability has been currently enabled by Qualcomm Technologies Inc on several of their Qualcomm Snapdragon Mobile Platforms and will be made available across multiple Xiaomi smartphones in India, Xiaomi said in a statement. In 2020, several Xiaomi smartphones across multiple price points will support NavIC initially supported by some Snapdragon chipsets. The implementation was possible after R&D efforts from Xiaomi for software along with ISRO's (Indian Space Research Organisation) and Qualcomms efforts, it said. Read More

Chinese handset maker Realme has become the fastest-growing smartphone brand in India, selling 15 million handsets in the very first year of its operations and is targeting to double the sales next year, its CEO Madhav Sheth said. Realme , which began as an Oppo sub-brand in May 2018, was promptly spun off into a standalone entity and is now taking on bigger rival Xiaomi with similar price points and segments of Rs 7,000-20,000 phones. Unlike other Chinese players like Vivo and Oppo, which are offline-focussed with investments in channel marketing and offline distribution, Realme aped the strategy of the market leader closely and focussed on online from the start. Sheth, who founded the company together with BBK Group founder Sky Li, said Realme is ranked seventh fastest growing smartphone brand globally. "We will end 2019, the first full year of our operations, with sales of 15 million handsets. We are targeting to at least double this in 2020," he told PTI her