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Showing posts with the label BARC INDIA

'Fake' TV viewership row and why the TRP is such a big deal for channels

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  The Mumbai Police has busted a racket where three channels -Republic TV, Fakt Marathi and Box Cinema - manipulated (TRP) Television Rating Points. So far, the police have arrested four persons in the case. Tune in to the podcast to better understand why TRP is a big deal for TV channels and how does it actually work. Read More