From Ramayan to cricket: What India watched on TV during Covid-19 lockdown
If there is one thing that the lockdown imposed by the government due to the coronavirus (Covid-19) pandemic brought back to life was popular soaps aired on television during 1990s. From the mythological Ramayan and Mahabharat telecast back in 1990s, cricket matches between arch rivals India and Pakistan across formats – one-day and T20 – were a silver lining for many stuck at home. A recent report by CARE Ratings has sourced and analysed the latest available data (for week between April 4 and 10) from Broadcast Audience Research Council (BARC) India on what Indians have been watching. The study, however, does not include content streamed on over-the-top (OTT) platforms in India. Read More