Heena Sharma Blog

  Apple Inc . on Thursday slammed Facebook Inc. and other internet giants for their ad-targeting practices in response to a letter questioning a decision by the iPhone maker to delay a new privacy feature. The Cupertino, California-based technology company criticised Facebook’s approach to advertising and user tracking, according to a written reply sent to several human rights and privacy organisations, including the Electronic Frontier Foundation and Human Rights Watch: By contrast, Facebook and others have a very different approach to targeting. Not only do they allow the grouping of users into smaller segments, they use detailed data about online browsing activity to target ads. Facebook executives have made clear their intent is to collect as much data as possible across both first and third party products to develop and monetise detailed profiles of their users, and this disregard for user privacy continues to expand to include more of their products. Read More

Apple 's new iPads will more closely resemble its latest iPhones as they ditch a home button and fingerprint sensor to make more room for the screen. As with the latest iPhone models the XR and XS the new iPad Pro will use facial-recognition technology to unlock the device and to authorize app and Apple Pay purchases. Apple also unveiled new Mac computers, including a MacBook Air laptop with a high-resolution screen. Tuesday's announcements took place at an opera house in New York, where the company was emphasizing its products' ability to create music, video and sketches. Neither the Mac nor the iPad generates as much revenue for Apple as iPhones. Tablet sales have been declining overall, though Apple saw a 3 percent increase in iPad sales last year to nearly 44 million, commanding a 27 percent market share, according to research firm IDC. Apple has been promoting its high-end iPad Pro as ideal for artists, photographers and other creators. The iP