Heena Sharma Blog

Facebook-owned photos and videos sharing platform Instagram is rolling out new tools for content creators to place ads on IGTV videos . Instagram will share at least 55 per cent of the revenue from these ads with creators, which would motivate more influencers to create material for IGTV. To begin with, the ads will only appear when people click to watch IGTV videos from previews in their feed, and the initial round of ads will be vertical videos up to 15 seconds long. "Starting next week, we are introducing ads in IGTV, our long-form video destination. We want to support creators' investment in IGTV by sharing advertising revenue with them," Instagram said in a statement. Read More

History also suggests that the danger will probably recede over time as people grow accustomed to the ads, which will cease to work as effectively Technology News : Jordan Peele, the comedian turned horror-movie director, recently made a video meant to give American voters shivers of dread. It showed President Barack Obama giving a speech he never gave, and uttering sentences that he didn’t actually say. The video demonstrated how easy it is to use current   technology   to create powerful and persuasive lies, now also known as   fake news. When this video magic is coupled with the ability of companies like Facebook to micro-target each of us and select the news we see, the implications for the future of our democracy seem dire.   Fake news   and microtargeting can be combined to create a kind of advertising   that’s like an evil version of Reese’s Peanut Butter Cups, and we are being exposed to more of these pernicious morsels every year. But two lessons from t