Heena Sharma Blog

The economic slowdown may have clipped sales of cars and biscuits in 2019, but smartphones bucked the trend as urban and rural users continued to buy, and even upgrade to, expensive handsets - a trend likely to pick up pace in the coming year. The growth in smartphone adoption was further fuelled by the government's push to position the country as a global hub for manufacturing and coax Apple and other leading brands to produce and export more phones from India. Experts say that phone shipment is expected to see high single-digit to double-digit growth in India as smartphones aiding everything from shopping to banking to social media and, yes, perfect selfies! Counterpoint Research Associate Director Tarun Pathak expects India's smartphone market to grow by 9 per cent this year, and in double digits (by 12-14 per cent) in 2020. By 2022, over 700 million people are expected to have a smartphone in India, and over a billion devices will be sold over the next four-f

Chinese handset maker Realme has become the fastest-growing smartphone brand in India, selling 15 million handsets in the very first year of its operations and is targeting to double the sales next year, its CEO Madhav Sheth said. Realme , which began as an Oppo sub-brand in May 2018, was promptly spun off into a standalone entity and is now taking on bigger rival Xiaomi with similar price points and segments of Rs 7,000-20,000 phones. Unlike other Chinese players like Vivo and Oppo, which are offline-focussed with investments in channel marketing and offline distribution, Realme aped the strategy of the market leader closely and focussed on online from the start. Sheth, who founded the company together with BBK Group founder Sky Li, said Realme is ranked seventh fastest growing smartphone brand globally. "We will end 2019, the first full year of our operations, with sales of 15 million handsets. We are targeting to at least double this in 2020," he told PTI her

E-commerce platform Amazon India is offering discounts, deals, exchange offers, bank offers, zero-interest equated monthly instalment schemes, etc, on a wide number of products, including smartphone, as part of its ongoing festive-season sale. The Amazon Great Indian Festival sale started on September 29 and will continue until October 4. In the sale, the e-commerce platform is offering up to 10 per cent instant discount on SBI cards and credit-card EMI transactions, free one-year screen replacement in partnership with Acko, besides exchange offers and besides interest-free EMIs on smartphones. Samsung Galaxy M30 (3GB/32GB) This budget smartphone from South Korean electronics major Samsung is available at a discounted price of Rs 9,999, which is nine per cent lower than its prevailing retail price of Rs 11,000. The phone has a 6.4-inch fullHD+ screen with infinity-U-shaped notch on the top. Powered by Exynos 7904 mobile processor, the phone boasts a 5,000 mAh battery and 15W

Home-grown e-commerce platform Flipkart's annual festive season sale, Big Billion Days sale ', started on September 29 and will go on until October 4. Under this, the company is offering several deals, discounts and offers on several products, including smartphones. As part of Flipkart Big Billion Days, you can get up to 10 per cent instant discount on smartphones using Axis Bank credit and debit cards and ICICI Bank credit cards. Besides, the online e-tailer is also offering exchange offers, subsidised complete mobile protection plan, interest-free equated monthly instalment scheme, and more. Here are some of the best deals on smartphones available under the Flipkart Big Billion Days sale: Samsung Galaxy S9+ (6GB/64GB) This 2018 flagship smartphone from the South Korean electronics manufacturer Samsung is on sale at a discounted price of Rs 34,999, which is 50 per cent lower than its prevailing retail price of Rs 70,000. The phone has a 6.2-inch QHD+ infinity super

Chinese electronics maker BKK Electronics’ smartphone brand Oppo recently launched the Oppo K3 in India. The smartphone goes on sale today (July 23), exclusively on e-commerce platform Amazon India. The phone boasts an elevating selfie camera, AMOLED screen, in-display fingerprint sensor, VOOC 3.0 fast-charging technology and Qualcomm Snapdragon 710 system-on-chip. It comes in two RAM and storage configurations — 6GB/64GB and 8GB/128GB — priced at Rs 16,990 and Rs 19,990, respectively. As part of an introductory scheme, Amazon is offering a Rs 1,000 instant cashback in the form of Amazon Pay balance on both RAM and storage variants. The cashback brings down the phone’s effective cost to Rs 15,990 and Rs 18,990 for 6GB/64GB and 8GB/128GB variants, respectively. The phone also gets an instant discount of up to Rs 1,000 on Axis Bank debit and credit card transactions. Additionally, both the variants come bundled with additional benefits worth Rs 7,050 from Jio, discounts worth Rs